A day at Super, the trade show organized by Pitti Immagine

A day at Super, the trade show organized by Pitti Immagine

A day at Super, the trade show organized by Pitti Immagine

1920 1080 Donatella ZAPPIERI

Super trade show : a glance of new trends and styles for next seasons.

Super and its great new location at the Mall, in the most fashionable new Milanese surroundings, was one again a great fresh impulse in the women’s wear scenario. During Milan Fashion Week, the trade show, organized by Pitti Imagine Florence, hosted 144 brands, attracted 5.100 buyers and once again reconfirmed its interesting role in being the platform of new trends, styles and assortments. The location this year also made the great difference : the Mall in Porta Nuova is closely located to the area of 10 Corso Como and Piazza Gae Aulenti which are becoming the Milanese new parlours for fashion and events. It was not by coincidence that I met at Super Annalisa Caricato, the Culture and Creation Module responsible for our Luxury International Master. Annalisa was showing for the second time Art a porter, her newly launched brand of leather accessories. Here is what she says her new experience as a designer of her own brand.super trade show milan annalisa caricato designer

Source : S2B Press
super milan annalisa caricato a/w 2017-2018 collection
Source : S2B Press

Interview between a Jewellery Consultant and an Accessories Designer.

Donatella Zappieri : What made you decide to design your own brand ?

Annalisa Caricato : After many years of research and work in the accessories world, I realized time had come to become an entrepreneur of myself and make my dreams come true.

Donatella Zappieri : What are the main features of your brand and what makes you different from what is on the market ?

Annalisa Caricato : My signature are the 3D decorative elements which you might think are detachable from he bag. The message is sometimes ironical, like the watering can on the T-shirts or like the daisies on the bag or it can also be cynical like the needle or poetical like the girl who blows the flower or the kiss from the prince frog. In the Autumn Winter 2017-2018 there are also baby carriers that look like small miniatures. For me, the real Made in Italy is the creativity and the skills to make things. In my creations, each element come from different production phases and the final touch is to manually put them on to the finished piece. For example, the prickly pears are spray painted wood boules on which a decorator has hand made the designs. The details are really the straight of my collection.

Donatella Zappieri : Which trends are you looking at when designing your collection ?

Annalisa Caricato : The mini accessory enriches the outfit and this goes into the trend of hyper decoration so strong in this specific moment.

Donatella Zappieri : Where can we find your collections ?

Annalisa Caricato : You can buy them on the online stores of La Rinascente and Anna Ravazxoli in Milano, at Silvia Bini in Viareggio, in Firenze, Roma, and in some stores in Monaco di Baviera, in Kuwait, in Russia, in Vancouver.

Well, what an energy our Annalisa has ! We wish her great success for her collections and we are pleased to welcome her to show her collection to our students at Crea.

super milan annalisa caricato a/w 2017-2018 collection

Source : S2B Press
super milan annalisa caricato a/w 2017-2018 collection
Source : S2B Press
Source : Donatella Zappieri
Source Image à la Une : S2B Press
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