With the emergence of ‘experience marketing’, it has become a well-established view that luxury brand experiences should go far beyond…
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Accenture
Accenture
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Generation Z : a new emerging generation Just as retailers begin to gain clarity on what makes Millennials tick, a…
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Accenture
Accenture
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What is loyalty for customers today ? Loyalty is key – more than 90% percent of companies currently employ some…
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Accenture
Accenture
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Design and innovation from Accenture Interactive DIGITALIZATION allows more and more people to get easy access to highly personalized and…
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Accenture
Accenture
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Building and maintaining customer relationships via CRM The ability to predict, understand and leverage customer needs is imperative to creating…